Does AI Content Help or Hurt My Website's SEO?
Do you want to use AI content for SEO but not sure if Google rewards it or penalize? Read this guide to learn more about AI writing for SEO along with pros and cons.
Does AI content help or hurt my website's SEO? The short answer is yes!
Google’s helpful content update penalized websites publishing AI content at scale. This was the first action this big tech giant took against AI spam. In the March 2024 core update, Google further demoted the ranking of those websites. These are clear signs that Google does not want publishers to use AI content.
But, there are still thousands of websites growing well, and they are using AI content too. One might wonder why isn’t Google taking an action against those? Google can detect AI writing but they want content to be helpful for the users.
If Google isn’t taking any action, it is probably because these websites are not publishing raw AI content. Instead, they are using better and more creative ways to generate content using AI.
Let’s ask the question again, does AI Content Help or Hurt My Website's SEO? The answer is, if you’re simply copying and pasting AI content, Google will take action against your website. If you’re using AI tools lke paragraph generator for assistance and further optimizing it to make it better and unique, Google will reward you with higher rankings on SERPs.
In this article, I will discuss various things related to how Google’s algorithms treat websites with AI content? Is AI content good for my website and overall SEO performance? Here is a sneak peek of what you are going to read in this article:
- Does AI content help or hurt a website's SEO?
- AI for content creation and its impact on a website
- Risks and benefits of using AI for website content (On-page SEO)
Let’s jump straight into it and get more clarity!
Does AI content help or hurt my website's SEO?
AI content can be quite helpful in various ways. It creates content with a vast amount of information and relevant entities, adding additional keywords and value that enhance content optimization.
AI provides more information than a human might include. For example, if you're writing about the "benefits of eating apples," you would have precise information to start.
However, when you use an AI tool to generate content, it adds multiple aspects, making the information more comprehensive. It covers topics such as the nutritional value of apples, health benefits, and calories, making the content more consumable.
On the other hand, AI-generated information lacks accuracy and up-to-date authenticity. It affects the quality of website content. It can also lack originality and sometimes duplicate information, resulting in similarities with other content. Therefore, AI can be inconsistent in its effectiveness.
The use of AI content for SEO of your website is not prohibited by Google or any other search engine like Microsoft Bing, Yahoo, etc. However, smart use of AI combined with human involvement can enhance website SEO optimization, instead of killing the jobs of content writers.
For example, you can use AI to generate various ideas for content planning, gather relevant information, and optimize keywords, all of which contribute to better website content.
Here are some other points that help you to understand the major role of AI content and what are its impact on creating content for a website.
Understanding the impact of AI content on your website’s SEO
AI content is quick to produce and can easily maintain consistency in uploading content on websites. But SEO plays a major role and requires proper attention or time to manage things. The right strategies improve a website's visibility and help in ranking on Google’s SERPs.
So, while using AI, what are the things that you do to make a website perform on SERPs or what are the things that make your website's SEO better!
For example:
AI tools help in generating content text, articles, product descriptions, UI, UX, website code and many other things. These tools use AI and machine learning models that are trained on vast amounts of data to generate informative content.
When you use AI-generated content without making any edits, it can harm your website. The content might lack unique value, relevant keywords, and important entities you want to cover. Repeated or duplicate text could even be flagged as plagiarism, which may categorize your site as spam and lead to penalties from Google. That's why it's important to use a plagiarism scanner to ensure your content is original and aligned with SEO standards.
These are all things that AI writing often does. However, AI also helps you with doing big tasks like filling out forms, gathering data, extracting main data and writing first drafts. But it is still important for humans to check and add human touch in their work.
Note: In case you find it difficult to humanize content, try AI writing humanizer for free.
Risks and benefits of using AI content on a website
As I already mentioned AI is beneficial in using various ways, but it also creates risks that lead to hurt website SEO. So let's take a look at them one by one:
Risks of AI generated content for website ranking
AI generated content has lots of risks that create problems for website ranking. It includes:
- Duplicate content impacts SEO of the website due to identical or similar content which is already found elsewhere on the web.
- Lack of originality in content lower search engine rankings.
- Keyword stuffing and repetitive use of primary keywords create bad user experience.
- Thin content and no meaningful information lower content quality and negatively impact SEO.
- Difficulty and low readability penalize websites and is bad for SEO.
- Inaccurate or irrelevant content also derank websites.
- Search engine penalties and latest algorithms damage a website's ranking. Such as the latest Google updates cleaning low quality and AI generated content from the SERPs.
So, you should be careful when using AI content and learn all the approaches to detecting AI writing just by reading. It would be helpful to create unique content to publish on a website.
Benefits of using AI generated content to improve website’s SEO
Where the AI generated content higher the risks of website down ranking, there are some benefits of using it to improve websites SEO.
- AI tools are faster in content creation and increase the production of content.
- AI does keyword research by providing a main keyword.
- Use keywords at an appropriate place to optimize content. Like what keyword is used in H1 heading and what are in H2, H3, H4 or so on.
- Give further options to broader the topics, meta titles and meta descriptions.
- AI tools analyze data effectively, refine content strategies and improve SEO performance.
- AI tools easily personalized content after giving a single prompt that increases the user experience.
- Various online tools benefit from expanding, rewiring and summarizing options to single handedly do to your existing content.
Moreover, AI is crucial in terms of increasing website SEO, but it can't do everything. A content writer is needed to improve quality while fixing grammar and writing mistakes.
Furthermore, the use of an online AI detector helps in checking either the content is AI generated or human written. It provides a detailed table of other important things that are typically generated by AI tools.
Final words
AI content plays an important role in increasing the content quantity and further quick actions. But on the same side it also devalues your website quality.
Focus on writing high-quality content with fresh ideas, and being honest about which parts are AI-generated is crucial. This builds trust with readers and helps your website to rank higher on SERPs.
After reading this guide, you will now know the ins and outs of AI content and its impact on your website’s SEO. So, implement this information in your future plans and help your websites grow faster.
Follow this guide to integrate AI for better content purposes and take your SEO to the next level.
Frequently asked questions
Can I use AI-generated content on my website?
Yes, you can, but use it with caution. Edit and add human touch to make it high quality, original, and accurate.
Is AI replacing SEO?
AI is not replacing SEO, but it makes it more easy and effective. Such as, it helps refine many SEO processes, like keyword research, content optimization, keyword adjustment, and for good user experience.
What are the risks of using AI-generated content?
Low-quality, repetitive, or inaccurate content. Duplicate content is penalized by search engines just like recently Google does.
Can Google tell if your website content is written by AI?
Yes, Google can potentially detect AI-written content, especially if it violates their spam guidelines. But it's important to remember that the key concern for Google is quality content, either generated by AI or human written.
Does AI content affect SEO?
Yes, it is. AI content works for SEO but with quality assurance. Google does not punish your website for having AI-generated content unless it is just a copy paste or totally plagiarized.
