Does AI Content Help or Hurt My Website's SEO?

AI content can be used for your website's better SEO strategy, but use it with caution. Learn how to use AI safely and effectively to increase website ranking.

By: Glen Phillips, Published on: 2023-12-30 , Last Updated: 10-03-2024

Reviewed by: Michelle Ballery

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Will the use of AI writing get your website noticed or punished? If yes, you are on the right page. The online text generators could actually decrease your ranking. But with care, technology can also hook viewers to stay longer.

In this article, we will guide you through a few responsible ways for AI to assist more effectively. The aim is not to replace them, but to use this technology with full responsibility to get visible on SERPs. 

There is always a competition between machine speed and human guidance because it takes some extra effort. But, if you train AI properly, it will be worth it.

After reading this complete guide, you’ll learn tricks to efficiently improve your writing about your passions. So stay connected and read this full guide to get more clarity on whether AI content helps or hurts my website's SEO or overall performance.

Understanding of AI Content for SEO and its Impact on Your Website

AI-generated content refers to text, articles, product descriptions, and other website copy produced by AI tools rather than humans. It uses machine learning models trained on vast amounts of data to generate natural and informative content.

Using unedited AI content too much can hurt websites. It can make users unhappy, get websites punished by big platforms like Google, and hide websites from users. For example, Google wants original content, accurate information, and a good experience for users.

These are all things that unedited AI writing often doesn't have. However, AI can help with doing big tasks like filling out forms, gathering data, and writing first drafts. But it is still important for humans to check and edit its work.

This is because AI can't do things that require judgment, creativity, or responsibility as well as humans can. AI and humans together can make things better, but AI won't replace human jobs.

Can I Use AI-Generated Content on My Website? brief detail of the Risks and Benefits

Yes, you can use AI-generated content on your website, but only if you edit it carefully and disclose its origin to avoid penalties from search engines like Google. Here is a brief description of some risks and benefits that you face after using AI-generated content for your website. So let's take a look at them:

Risks of AI-Generated Content

There are a lot of risks to using AI content without editing. It carries problems like unclear messages, mistakes, and incorrect information. Therefore, depending too much on automation can make people feel left out and might make your content less visible on platforms like Google. Some other risks of using AI content for SEO on your website include:

  • Using AI content without editing is like copying someone else's work without understanding it. It can be boring and confusing for readers, making them lose interest.
  • If AI makes mistakes or promotes unfair ideas, it can damage your website's reputation and make people lose trust in you.
  • Using AI too much can get your website in trouble with Google and other websites. They want original content, not just copies of other things.
  • If you don't tell people you used AI, you might get in trouble. It's important to be honest about how you create your content.
  • Using AI too much can make websites less interesting and unique. It's important to have a variety of voices and perspectives.

So you should be careful when using AI content and learn all the approaches to how you can detect AI writing just by reading. It would be helpful to create unique content to publish on a website.

Benefits of Using AI-Generated Content

When you use AI tools with careful human editing and supervision, it becomes valuable and helps you to work smarter and faster. Some other benefits of using AI content for your website are:

  • AI can help with boring tasks like writing product descriptions, gathering information, and creating templates. This frees up your time and energy for more important things. It helps you do your work smarter.
  • It can help you brainstorm ideas and write initial drafts of your content. This gives you a good starting point to build upon and finish your work.
  • With AI's help, you can create more content than ever before. This can help you reach a wider audience and get your message out there. So you can publish content as much as you can.
  • By creating more content and optimizing it for search engines, you can increase your website's visibility. This means more people will find your work.
  • Even though AI is powerful, it can't do everything. Humans are still needed to make important decisions, check for mistakes, and make sure things are fair and accurate.

Does AI Content Help or Hurt My Website's SEO? 

Using AI content for SEO of your website is not prohibited by Google or any other search engine like Mozilla Firefox, Bing, Microsoft, etc. Consider AI content as a magic tool that helps you write faster, but it's still learning.

Like a new student, it can sometimes make mistakes or repeat itself. So, carelessly using it too much can hurt your website's SEO, like getting a bad grade. The best way to use AI is to have a human touch or edit to check its work and make sure it's creative and unique.

You can also use AI Content Detector to remove AI detection that Google has prohibited. Otherwise, it has a positive and negative impact on your website's health. Let’s take a look:


Positive Impact

Negative Impact

Keyword Targeting

Find relevant keywords to attract more visitors.

Boring or inaccurate content drives away readers.

Content Volume

Create more content to reach a wider audience.

Duplicate or spammy content gets flagged by search engines.

Content Diversity

Explore a variety of topics to keep readers engaged.

Thin, repetitive content lacks depth and originality.

On-Page Optimization

⚙️ Improve website ranking with targeted optimization.

Lack of attribution and transparency harms trust.

Human Guidance

Expertise and creativity lead to better content.

Over Reliance on AI leads to visibility decline.

Velocity & Analysis

Faster content creation with data-driven insights.

❌ Unedited AI content can be inaccurate or biased.

Reader Trust

High-quality content builds trust and loyalty.

Low-quality content hurts a website's reputation.

Overall Impact

SEO success depends on responsible AI use.

Uncontrolled AI risks penalties and declines.

Can I Get Adsense Approval with AI Content? 

Using AI-generated content alone won't get you AdSense approval. Google values original, high-quality content created by humans with expertise and trustworthiness. AI content often lacks these qualities and may even be flagged as plagiarism.

Some of the challenges while using AI content for your website are:

  • Adsense wants content with original insights, not just copied information. AI can struggle with this deeper level of thinking.
  • Adsense wants content that's valuable and interesting for readers. AI can sometimes create "thin" content that lacks substance and doesn't engage readers.
  • You need to be clear about what content is AI-generated and who wrote the rest. This helps build trust with AdSense and readers through transparency in content.
  • Mistakes and biases can happen with AI-generated content. Adsense wants accurate and unbiased information.


AI content can be super helpful for your website, but it's not magic. It needs your guidance and creativity to work at its best. Think of AI as your teammate: it helps you work faster and smarter, but you still need to be the brains behind the operation.

Focus on writing high-quality content with fresh ideas, and be honest about which parts are AI-generated. This builds trust with readers and search engines. 

After reading this guide, you will now know the ins and outs of AI content and its impact on your website. So implement this information in your future plans and help your websites grow faster.

Frequently Asked Questions

Can I use AI-generated content on my website?

Yes, you can, but use it with caution. Edit heavily to ensure high quality, originality, and accuracy. Disclose its use for transparency.

What are the risks of using AI-generated content?

Low-quality, repetitive, or inaccurate content. Duplicate content is penalized by search engines. Lack of originality and ethical concerns.

Can Google tell if your website content is written by AI?

Yes, Google can potentially detect AI-written content, especially if it violates their spam guidelines. But it's important to remember that the key concern for Google is whether the content itself violates these guidelines, not necessarily how it was created.

Can Google punish your website for using AI content?

The simple answer is no, Google won't penalize you for using AI content as long as it's high-quality and meets their standards.

What are the future trends in AI content and SEO?

In the future, AI will get even smarter for making content, and websites will work more on showing up better in searches. We'll see smarter AI models, a bigger emphasis on understanding how people naturally speak and write, more personalized content, and a push for clearer explanations about how AI is used.

Is AI content bad for SEO?

It depends on how you use it. If you use it responsibly and carefully, it can be a great tool to help you create high-quality content and improve your website's ranking. But if you use it carelessly, it can hurt your website more than it helps.